Ecommerce design is critical to the success of any online business. It improves user experience, reflects your brand, and aids with your search engine optimization. But, it’s also possible to make mistakes that can harm your sales. From ineffective platforms to a lack of calls-to-action, these ecommerce design mistakes can cause conversion optimization problems.
Avoid these ecommerce design mistakes to boost sales and offer a superior online shopping experience.
Too much information
Many designers, who don’t have the proper understanding of ecommerce design try to include as many elements as they can on their website. This often leads to an unorganized design that confuses customers. In addition, too much information can hinder shoppers from making an informed purchase decision.
Poor image quality:
Visuals of high-quality products are crucial in converting customers to buy online. This is particularly applicable ecommerce design mistakes to e-commerce websites that sell clothing and accessories. It’s important to include numerous images and photos of each product so that customers can see all features and details of each product. Make sure that the images are clear, and that they depict the product from every angle.
Insufficiently providing information about the products
The main reason that shoppers visit an eCommerce site is to find out more about the product they’re thinking of purchasing. It’s essential that your product descriptions are easy to understand, and free of the jargon.
Too many clicks:
A slow loading website is an source of frustration for customers. A lengthy loading time can discourage customers and cause them to abandon your website. Create a responsive design for your online store that adapts to mobile devices. Allow shoppers to login using their Google or Social Media account.