By embracing fans of all ages and demographics, striking a fair balance between consistency https://lego-x.com/2020/01/16/lego-company-history-production-features/ and adaptability and taking the time to hear customers Profano has found ways to keep their interlocking bricks in the hands of millions. It’s a model that other companies should certainly follow, says McKee.
To incorporate financing 1948, Ole Kirk Kristiansen and his workshop had just started producing a range of wooden toys. It wasn’t until the following 365 days that they set about using a new plastic-injection edges machine to make plastic stones, which in the near future gave them an advantage over their competition in the thriving post-war marketplace.
In 1949, they began producing the bricks with studs with them to enable them to consumption together. This is a key version, making the bricks far more stable and sturdy. Later, in 1958, they made a major improvement with the intro of what is known mainly because the “stud and coupling system”, which will ensures that every Lego brick fits with any other brick. These two vital iterations are why Lego sets created 40 years back still interlock seamlessly with those developed today.
Over time, Lego contains kept their finger at the pulse of pop traditions by partnering with big-name franchises such as Star Wars and Harry Potter. It has also accepted the community of adults that are fans of the trademark, known as AFOLs (Adult Supporters of Lego), with a collection of sets including the Back to the Potential DeLorean period machine and a set of girl Nasa experts.